When it comes to shopping, ordering your favorite meal, saving money, calling a taxi or any other daily activity on the Internet, which device will you immediately think about to perform all these actions? Your smartphone, right! And that’s what each of us will think. The mobile device has become a true friend to us and now makes everyday tasks much easier, thus changing the way we think about information.
It wouldn’t be a mistake to claim that mobile technology is evolving at the speed of light and that applications have become an integral part of the digital ecosystem. Applications are evolving and present in every sphere. And now to be aware of the latest trends in mobile app development has become more a necessity than a choice.
Let’s look at the major trends in mobile apps market
Fast mobile development
Companies are going through a difficult period due to growing demand for mobile applications. With progressive demands, businesses are competing to launch their products and services faster than anyone else. The main goal for mobile app developers will be to shorten the development lifecycle and reduce the time difference between idea generation and application launch.
You can get acquainted with the advanced high-speed application development tools and frameworks currently available on the market. Many companies are preparing to present solutions that can meet the customer’s demand for a quick launch of their application.
Under the influence of cloud technology.
Thriving cloud technologies are expected to play an important role in the application development revolution. Recently there has been a significant shift in the use of mobile devices and this has led application developers to pay more attention to the ability to integrate and synchronize applications developed for different devices.
Cloud approach will help developers to create functionality that can be easily used on different mobile devices with similar data and functions.At the moment there are several companies working on cloud application development platforms.
Security in apps
Several reports have recently been published indicating user problems with hackers. According to Gartner prediction, 75% of mobile applications will not be able to pass even basic security tests.
Hackers will continue to exploit the security flaws of mobile apps to gain important and confidential information. Security is still a big problem in mobile apps. Today it is extremely important for developers to take security issues such as unprotected data storage, unwanted data leakage, disclosed cryptography etc. more seriously.
Location Based Services and Beacon Internet (Wi-Fi) Technology
Beacon (Beam) technology is blurring the boundaries between online and offline, whether in the retail or advertising sector. This technology is already used in iOS applications and is expected to be used in Android systems in the near future. Almost every industry is retail, hospitality, tourism, education, healthcare, entertainment, travel, business, real estate, advertising, etc. – benefits from such online services.
We can better understand this trend using the example of Beacon technologies, which are used in large facilities. Quite often you can see beacons installed in large buildings with cartographic purposes. Thus, in case of an emergency, we can quickly find out where the problem has arisen.
This is the merit of Apple Watch – carrier technology has become the most discussed topic in consumer electronics. Most of the wearable devices developed so far have been focused on the topic of health and fitness.
However, it is expected that carrier technologies will also be used in enterprises to improve their efficiency and productivity. As an example, there is now an upturn in the fashion and textile industries, and this happened after the decision to use carrier technology.
Therefore, there is now strong support for the development of applications for cross-devices that can run on both mobile devices and media, including any third-party device.
Mobile Banking, Payment and M-Commerce
Recent studies have shown that 19% of commercial sales are made through smartphones or tablets. Analysts say that this trend will continue as more and more consumers start using M-commerce services. Transferring money or buying goods using a mobile phone is becoming as common as using a credit or debit card.
Internet of Things (IoT)
Just like cloud technology, Internet of Things (IoT) is gaining in popularity. Although this phenomenon is just beginning to attract serious attention, in the future this attention will grow together with innovations and implementations that will open up a new world of communication and information sources.
Some of the key IoT trends that will be under consideration are new devices, the development of new standards for multi-sensor support and M2M automation, as well as issues related to security and privacy.
These trends are clearly defining the boom around IoT, which will lead to increased use of related products and a growing required ecosystem. Some companies still underestimate the impact of IoT on the market and business processes and are strongly encouraged to keep an eye on these trends as it may affect their business goals.
Interaction experience, application analytics and large amount of data
User Experience is the technology of the future. As the use of tablets, smartphones and portable devices grows every day, the experience of interacting with applications will become more important than ever. At first glance, this seems daunting, especially when you need to memorize all the ads and purchases built into an app.
Here data analysis will play an important role to help application developers make improvements to their interaction experience.
Thus, it is not necessary to separate successful development of mobile applications from analytics or use of large amount of data.
Modern business requires an instant understanding of real data that reflects the client’s behavior and provides information about the decision-making process.
Improved corporate applications
IDC predicts that 35% of large enterprises will use development platforms to create and run mobile applications. This will lead to a rise in corporate app stores, which contain internal app rankings that allow companies to screen out unused apps, thus saving huge amounts of costs.
Many corporate app stores are integrated with public app stores that are available to a wider audience. In this way, mobile app developers will get huge opportunities in the rapidly growing mobile market.
Marketing, advertising and shopping inside apps
Mobile ads are no longer limited to banners, and various ad formats such as images, text or videos are integrated and used right now. Both directions, mobile ads in apps and shopping will become a focal point for monetization and a ladder to success as many app developers are already moving away from paid download models.
Also marketing methods in mobile apps are constantly being developed. In previous years marketers were focused on attracting maximum user attention (apps downloads) instead of their direct participation. Now developers and marketers began to understand the importance of increased experience for regular users.
HTML 5 and other similar development tools are gaining in popularity. And as this technology will be applied more and more often, enterprises will start using “hybrids” as the main technology for mobile applications. Unlike native applications development, mobile applications are built using hybrid frameworks.
The fact that it is much cheaper to get to a large user base is also important. For this, developers should look at hybrid technologies and perhaps even think about their focus on developing only native applications.
In recent years, there has been a gradual movement towards multiplayer games. And so the integration of social networks in games will be more important than ever. In addition, mobile gaming will increasingly depend on cloud technology to synchronize between different devices playing the same game or between different users playing the same game.